IMPRESSIONS not being returned in Report Analytics when requested

AgencyAnalytics — Fri, 02 Jun 2023 18:11:11 GMT

This is regarding the Ads API. According to the documentation the IMPRESSIONS metric is still supported and available to query via the reports. I have tested across a number of clients who have reported that they are not seeing any impression data for their ads.

I have confirmed this issue is showing up across a number of different client using our integration, and I was wondering if there was a change made to this metric which was not documented in the change log? Or if this is instead a bug which needs to be addressed?

I have made the following Query Request for 31 Fields:

[fields] => Array ( [0] => IMPRESSIONS [1] => CLICKS [2] => SPEND [3] => CTR [4] => ECPCL [5] => ECPM [6] => OFF_SPOTIFY_IMPRESSIONS [7] => LISTENERS [8] => NEW_LISTENERS [9] => PAID_LISTENS [10] => FETCHES [11] => STARTS [12] => FIRST_QUARTILES [13] => MIDPOINTS [14] => THIRD_QUARTILES [15] => COMPLETES [16] => SKIPS [17] => ERRORS [18] => SERVES [19] => PAID_LISTEN_REACH [20] => FETCH_REACH [21] => SERVE_REACH [22] => SERVE_FREQ [23] => PAID_LISTEN_FREQ [24] => COMPLETION_RATE [25] => INTENT_RATE [26] => RENDER_RATIO [27] => CONVERSION_RATE [28] => NEW_LISTENER_CONVERSION_RATE [29] => STREAMS_PER_NEW_LISTENER [30] => STREAMS_PER_USER )

but I am only getting back 30 Fields in the response - specifically the IMPRESSIONS is missing.

[fields] => Array ( [0] => Array ( [type] => SERVE_REACH [value] => 1607 ) [1] => Array ( [type] => NEW_LISTENER_CONVERSION_RATE [value] => 0 ) [2] => Array ( [type] => PAID_LISTEN_FREQ [value] => 0 ) [3] => Array ( [type] => THIRD_QUARTILES [value] => 1627 ) [4] => Array ( [type] => ERRORS [value] => 0 ) [5] => Array ( [type] => RENDER_RATIO [value] => 0.161117 ) [6] => Array ( [type] => FETCH_REACH [value] => 4532 ) [7] => Array ( [type] => CTR [value] => 0.000554 ) [8] => Array ( [type] => FIRST_QUARTILES [value] => 1640 ) [9] => Array ( [type] => ECPM [value] => 6.745033 ) [10] => Array ( [type] => ECPCL [value] => 0 ) [11] => Array ( [type] => PAID_LISTEN_REACH [value] => 0 ) [12] => Array ( [type] => PAID_LISTENS [value] => 0 ) [13] => Array ( [type] => SPEND [value] => 12174786 ) [14] => Array ( [type] => FETCHES [value] => 11203 ) [15] => Array ( [type] => MIDPOINTS [value] => 1634 ) [16] => Array ( [type] => STREAMS_PER_NEW_LISTENER [value] => 0 ) [17] => Array ( [type] => SERVE_FREQ [value] => 1.12321 ) [18] => Array ( [type] => SERVES [value] => 1805 ) [19] => Array ( [type] => INTENT_RATE [value] => 0 ) [20] => Array ( [type] => NEW_LISTENERS [value] => 0 ) [21] => Array ( [type] => OFF_SPOTIFY_IMPRESSIONS [value] => 0 ) [22] => Array ( [type] => STARTS [value] => 1830 ) [23] => Array ( [type] => COMPLETES [value] => 1627 ) [24] => Array ( [type] => SKIPS [value] => 0 ) [25] => Array ( [type] => CLICKS [value] => 1 ) [26] => Array ( [type] => STREAMS_PER_USER [value] => 0 ) [27] => Array ( [type] => COMPLETION_RATE [value] => 0 ) [28] => Array ( [type] => LISTENERS [value] => 0 ) [29] => Array ( [type] => CONVERSION_RATE [value] => 0 ) )

Appreciate someone looking into this and providing some explanation.

topic IMPRESSIONS not being returned in Report Analytics when requested in Spotify for Developers

IMPRESSIONS not being returned in Report Analytics when requested