The following guide will help companies create their own Spotify profile:
Spotify changed the way verification works back in 2017. Right now only artist pages can be verified. Companies and celebrities can make their own Spotify profile, and it will work with all of the regular features, it just won't have a blue check mark next to the username. You can read more on this here: https://artists.spotify.com/blog/simplifying-artist-verification
Spotify also changed the way usernames are created. Usernames are randomly generated, but you should still be able to change the display name that displays on the profile to your company name.
If you need to shorten a Spotify playlist URL link to make it easier to type in all you need to do is copy and paste the link at this website and it will use Spotify's official URL shortener. https://bitly.com
You can also create a Spotify Code which is a barcode that users can scan on the search page in the Spotify all to go directly to your playlist, profile, album, etc. You can get this barcode by going into the Spotify app and going to the share menu. You can also create a Spotify code by going here: https://www.spotifycodes.com
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