For anyone still wondering about this, it looks like there's a workaround. Here's a snippet from a recent chat I had with one of their support agents:
As stated in our Terms and Conditions, it’s not currently possible to pay for a Premium for Family plan using a gift/e-card.
However, we totally understand your frustration, and we don’t want to see you miss out, so we’ve devised a temporary workaround for you.
If you subscribe to Spotify Premium (not Premium for Family) using the gift card as payment, then upgrade your account to Premium for Family directly after, the gift card value will be automatically converted to your new Premium for Family plan.
That’s it! We appreciate your understanding and hope you find this workaround useful.
That's great and all, but if I already have the family plan why can't we just apply our gift cards to the main account? It really sucks if I (or my wife) get a gift card from a friend, relative, or another source.
Since I am already on my wife's famliy account. Are you saying I would need to leave the family plan, apply the card to my own personal plan then rejoin the family plan again?
Good question, I hadn't thought of this issue because I am new to Spotify Premium. It looks like the workaround would be to cancel your family plan altogether (for you and your wife) so that you're on Spotify Free, and then follow the steps in my earlier post. Redeeming your gift cards will make you a single Premium member, and then you go and do the switch to Family. All your preferences and playlists will be there for you. I agree that it does suck though, it would be so much easier if you could just add the credit without any fuss.
Has anyone figured out how to use the gift cards if you already have a family plan? My kids spent $90 of their own money to buy gift cards for us and then we wasted an hour on Christmas Day dealing with the help desk. I don’t understand why they don’t accept them since they are not discounted cards, they are real money that should be able to apply to any type of account. Bad business and there are other music services out there.
Yes I had the same problem last Christmas and after swapping emails with Spotify support they made it possible to use the gift cards for our family plan. It wasn’t straightforward but it worked. I can’t remember the exact process but I will search my email to see if I can find the solution. I do believe that Spotify had to do something on their end.
After our issues last year applying gift cards to a family account, somebody gave use $20 in gift cards again this year. I don’t want to nuke all our playlists going back to a personal account to upgrade back to a family account. So I guess they are getting regifted.
You’re right, this is idiocy. They either hate families or like jerking people around.
I suggest calling their marketing department or writing a letter. Or switch to one of the other 5 major streaming services that do take gift cards :)