I recently started resarching the connection between people and music. Because we live in a time where a lot of connections are lost, I thought it would be nice to bring some connection back to the people.
I asked people to name a song that has a personal emotion or memory attached to it. And it was really beautiful to see how different songs have different meanings for all these people. The same song for you is another song for someone else.
So ''Memories of Many'' is a collection of people with their stories of a song with special meaning to them. In my concept it could work as a feature within spotify or maybe as a marketing campaign. Attached is my idea (Right now it is in Dutch, but I hope you get the point).