I've been using spotify on both my phone and PS4 for some time now. Since the beginning advertisement has been boring and very repetitive. I came here to suggest adding more variety or try making some of these ads funny and or interesting to listen to rather than turning my volume down completely. I understand ads are meant to be informal but I believe people would actually listen to them if they would be enjoyable.
Not everyone can afford to buy premium every month which includes myself and many others. I'm sure we would all love this change and not all ads would have to be as suggested.