I've been using Spotify four about five or six years, and while I really enjoy it, the interface is starting to feel more intrusive and less like my music library. On applications that were not subscription-based, such as Windows Media Player and iTunes, one did not receive suggestions popping up while scrolling through one's music. Now, I feel like I'm often receiving sudden pop-ups for musicians, usually ones that I don't listen to, while I'm browsing through my music. Even if it was a musician I like, I would not want this feature. It feels intrusive and more like I'm being sold something. I don't mind suggestions being there in the home menu. That gives me the option to look if I want without it being pushed on me. Pop-ups, however, are too aggressive.
Some might argue that the company needs to make a profit as well, and while that is true, I'm a premium member. I pay the monthly fee so that I don't have to listen to advertisements. While these pop-ups don't show up in between songs, and while they are instead sponsored by Spotify and not some other company, they are, at the end of the day, advertisements. They're meant to sway you in to listening to an artist.
By removing pop-up suggestions, Spotify would be less intrusive and more like a personal music library.
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