I come from Finland so I'm paying with a Finnish card, which means that my country is Finland and I get lots of recommendations in Finnish. The problem is that I'm part of the 5% of the Finnish population that speak Swedish, so these suggestions are absolutely irrelevant to me and has annoyed me for years. It's crazy to me that there is no solution for this, especially since a Swedish company should definitely know its neighboring countries a bit better. Why has nothing happened despite the massive interest in fixing this?
I'm adding my idea to show that there is a lot of demand for this kind of customization. Should make more sense to base suggestions of spoken language instead anyways, since a lot of people might live abroad but still want suggestions in their native language.