After much time thinking, I've come to the conclusion that Spotify, lo and behold, offers a far better music experience than Microsoft's own Groove service. However, there is one thing missing that I believe is crucial to this experience that gives Microsoft a few extra brownie points is apps. Spotify's desktop app, while being the go-to for all desktop users, is feeling the age and is starting to get clunky. My suggestion to the Spotify development team is to build a new Spotify app on the Universal Windows Platform. The benefits of this are huge. The UWP allows for porting of the great iOS app, making development a bit easier, and the UWP allows for one code-base across devices, meaning that one Spotify app could run on a Windows 10 desktop, phone, Xbox, and even Microsoft's HoloLens. With support for features like Cortana, users could call up their music with a simple voice command, without ever having to leave their work or their games. This app would bring a much needed refresh to desktop users on Windows 10, and could strengthen Spotify's customer base by reaching out to those on Xbox and Windows Phone. I strongly urge all of my fellow listeners on Windows 10 to upvote this, and let's get this ball rolling.