I came up with this idea consisting of those people who has been subscribed for, let's say, a year would have the possibility to gain some kind of discount in form of greater payments. Given an example: I currently pay 149 kr. (around 23.8 US dollars, due to premium for family) every month. I was thinking about giving these "loyal subscribers" some kind of discount if they, for example pay annually, so we, in that way spare some money. I came of with this idea just to give you guys an overview: Every year I pay 1,788 kr., which is around 286.5 US dollars. I was thinking about making that number smaller, if people choose to pay annually and have had been subscribing for at least a year to Spotify. For example reducing that number to 1,500 kr. (around 240 US dollars). In this way, Spotify gets to keep their customers, and their subscribers would like to keep subscribed, as they spare money annually.