Rather than paying a monthly $9.99, it would be beneficial to have a simple "Annual Payment" button for each year for $119.88.
Some people do not like to have recurring monthly bills floating around and would rather pay it in a single big chunk.
Currently the only creative option that I could come up with was to buy myself a Gift Card and Redeem it to get a single 12 month subscription.
P.S. this is referring to after the $99 promotional 1-year subscription has expired. For instance, I would be easier to pay year 2 for $119.88 and year 3 similarly, etc...
Updated on 2019-03-16
Hey and thanks for your contribution!
A similar idea has also been suggested here
Add your vote and comments in support there please : )