Introducing "Spot-Light," Spotify's child service that helps struggling new curators and musicians get their music heard and exposed with the help of today's superstars. How many "Sounds Like" or "Since You've Listened To______" buttons does one have to press before they get lost into a web of different artists and actually find one who they've never heard of before?
Big-name artists are going to have huge, extremely loyal fan bases that will stream their music as soon as it’s put out there. For the artists who want to use streaming services as marketing and PR tactics to gain exposure, I think adding a streaming service “child” with only new and indie artists in all varieties of genres would be beneficial.
For instance, Spotify could have “Spot-Light” a streaming service that spotlights these curators that are trying to make it big on Spotify. Spot-Light would have established playlists made by today’s superstars instead of just your average Joe generated playlists; this way users could see who and what their favorite artists are listening to and think, “If ______ is listening to this new album, it’s probably good.” In this service, the superstars would help out struggling artists and when an “up and coming” artist’s album or single has received a certain amount of plays on Spot-Light, they would get a bonus in their royalty pay and would be then added as a highlight for the next month on the regular Spotify streaming service.
The number of struggling artists today is so large and it is so hard for these artists to get their music heard and have a fair chance on streaming services like Spotify. The goal of a service like "Spot-Light" is to pull fans and convince them to give new music a listen in hopes of building a foundation fan base for these struggling artists. Spot-Light would be a "revovling door" so to speak, in the way that once an artist gets so many listens, they would then be transferred to Spotify and highlighted for a month, in that time, they should already have some fans to spread the word and provide further exposure via Spotify. Once artists leaving Spot-Light and go to Spotify, more and more artists would continue to join Spot-Light, keeping it alive as well.
Why should today's superstars provide these "no-name" playlists? 1. Fans would feel more connected to them personally, getting to see what their favorite star is listening to and 2. the superstars would also get a slight increase in their Spotify royalties as well. Making it a win for them as well as the struggling artist they provide.
There is so much unexposed and overlooked music out there today, this would be a great thing to see happen, artists helping artists.
This idea came to me when working on a research project for a music licensing internship at Mood Media in Austin, TX.
Your idea has been submitted a while ago but unfortunately hasn't gathered enough kudos (50 per year). In order to keep an overview of the active & recent ideas in this forum, we will close this idea for now. However this does not mean that your idea has been declined by Spotify.
If you still feel strongly about your request, we encourage you to post your idea in a little different form again! Maybe now is the right time to receive the support of our community for your suggestion! ;)
Do you have any further questions on how the idea exchange is managed? Just click here!