On Track explores the features of Spotify, and how you can make the most of them. It begins with Discover Weekly, which recently hit its one-year anniversary - a feature that revolutionised the way many people see streaming and exploration in music.
In the browse screen, radio, related artists, Release Radar, Daily Mix, Discover Weekly, My Year in Music, Play it forward and Fresh Finds, Spotify seems to be searching for that sweet spot where tastemaker and user info will align to suggest music that you'll love, as accurately as possible.
Spotify does that through a combination of filters and data that place the user within the contexts of time, location and recent listens, among others.
Let's dive a little deeper into what that means....
People listen to different music at different times, yet for most people, some genres and playlists are particularly popular at certain times of the day. They have rituals. This makes intuitive sense, as any person with a love of music can understand.
In the morning, something to get the pulse going, a confidence boost and motivation may be ideal. On the road or on public transport, a cinematic touch can be perfect.
After work many want to unwind and de-stress. On Friday afternoons, a soundtrack for a night out could be perfect. Many use ambient and easy listening music to sleep to drown out silence, running thoughts or noise.
Given the individual differences in lifestyle and personality, and the deep emotional experience that music creates, for some it may well be the exact opposite.
To mark the anniversary of Discover Weekly, the Daily Mix enters the scene.
Depending on how much music you listen to, and how varied it is, you'll have one to six different mixes. Each will retune based on whether you like or hate tracks, perfect for those who want to fine tune their discovery!
Daily Mix opens up even more opportunities for discovery
Spotify's discovery algorithms have become more than just a predictive algorithm. Many people complain that some music doesn't get the attention that it deserves.
Discover Weekly has been changing that, building on other features like Fresh Finds, which bring unknown artists into the limelight.
When someone loves a new artists they discover, those songs and artists are more likely to be added to similar users' playlists.