As she put, Ocean has always been “an incredibly private individual”. This elusive and reserved musical character was the focus of a big Twitter trend last year, when it was announced that his highly-anticipated sophomore record might be coming in the Summer of 2016.
After a series of mysterious posts, videos, screenshots of library cards, fanzines (titled ‘Boys Don’t Cry’), a live broadcast to a virtually empty room with just a staircase, vague reports of the second new album (which turned out to be ‘Endless’, a series of ambient instrumentals designed to accompany the actual album), and many other publicity stunts, ‘Blonde’ was finally released. It was one of the most highly-anticipated albums of the year, following a gargantuan amount of high quality press coverage. I can’t even begin to imagine the pressure his PR team had.
All this was enough to capture the attention of a huge group of people, who perhaps weren’t familiar with the earlier work of Mr. Ocean. Meg here has created an informative piece about him, educating readers on his nonconformist approach to art. It includes a nice layout of his discography, which she has chronologically ordered. Each has an in-depth review and a summation as to why each record has it’s own importance to her. As she concludes:
“Frank Ocean has had a huge influence on me as a person who appreciates music and what it adds to our daily lives. Adding elements of art, fashion, and performance set him apart from other artists. He adds another dimension to the game which will take him far and leave a lasting impression on our generation.”
So congratulations, Mag. You’ve got a month of Premium on us, for an insightful and thoroughly enjoyable read about one of your most-respected modern artists. Long may he continue to push the boundaries of R&B and contemporary music, for you to long continue writing about him with such passion. Keep writing like this. It’s important that you…