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When do Monthly Listeners increase? When someone actually listens in 24 hours?

When do Monthly Listeners increase? When someone actually listens in 24 hours?

Hello Spotify Artist Support,


I have seen several posts on the Spotify Community board about artists losing monthly listeners or the monthly listeners not going up when we know there are visits to our music, playlists, etc.


I have several questions below, but here is my situation:


I have 57 original songs in 5 albums and singles. 20 of my songs are on a playlist. I am directing a new Facebook ad to this playlist of my original music.


My Facebook ad stats tell me that over 200 people clicked on my ad in the last 24 hours. Some from the US, Italy, and Australia.


However, my monthly listeners have not increased. Also, my Spotify For Artist reports no extra monthly listeners from any of those countries. How can this be?


I have read the FAQs on the 28-day rolling window of listens, but I also read that the number of monthly listeners changes on a day to day basis within the 28 day rolling window.


I feel like I am wasting money on Facebook ads, because my monthly listeners are not budging.


My questions are:


1. Can I get an increase in monthly listeners from a playlist with several of my songs?


2. Do people actually have to hit the play button for a specific song in order for it to register as a listen and increase the monthly listeners?


3. Is there a specific number of seconds of play time that each song needs in order for it to register as a monthly listener (like YouTube registers a view after 30 seconds)?


4. How long does it for the number of monthly listeners to increase after a new monthly listener has hit the play button for the first time?


Thanks for your help.






1 Reply

Hi @brucechamoff ,

Thanks for reaching out in the Community!

We understand that you need a detailed info regarding the functionalities of your artist profile. As here in the Community we're focused more on helping users with subscription accounts, the best thing to do is to contact folks at our Spotify for Artists help center. Feel free to reach out to them to get the right answers 🙂

If you need a hand with anything else, the Community is here for you.

Kiril Moderator
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