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Music is an enourmous part of indian culture, and i believe Spotify can really cash in on this matter. There are millions of people with indian origin that love spotify, but dont subscribe premium due to the lack of indian content.
Spotify needs to improve on implementing more indian music, especially since its a growing population with growing musical interest.
There needs to be more Telugu, Hindhi, and Tamil music albums. I guarantee they will attract millions of new subscribers to the Spotify community.
Updated on 2019-04-26
Since Spotify launched in India there's been a ton of Indian tunes uploaded. You can check out the selction under the 'Desi' genre on the Browse menu.