If artists could filter top fans by region and send them targeted messages Spotify could be used for all concert notifications ("Send concert reminder to top 10.000 followers/listeners in -city-") and also for special offers ("Offer backstage passes for top 5 Followers in -city-").
And for fans, it would be nice if we could receive concert reminder notifications through Spotify for artists we 'follow'.
Let followers know about a concert happening near them the moment it's scheduled
Allow artists to send out a "see you there" messages to people confirmed to the event. This could integrate with Instagram, tiktok etc.
Artists could even send out messages restricted to people who most listen to their music in an area. Things like:
Promos/Discounts for the top 20 fans in an area
Free Backstage tickets for the top 5 fans in a region
Special items sold only to top fans
I think this could be quite powerful, especially for small artists. If they could reach 4-5 people who like their music, and each of those brought 3-5 friends...15-25 peoplecan make a real difference. And for big artists, having a way to filter through the crowd and inviting real fans to something special can be an amazing experience for the fan and the artist, as well as generate some good viral marketing through Instagram, tiktok etc.
Imagine, as a fan and also as an artist, to have this feature. To reach out and maybe even meet people whoreally dig your music!
Also, we are in 2020 and still have no reliable concert notification app! We already follow these artists on Spotify, so wouldn't it make sense to receive concert notifications from an app that knows what we like?
And for Spotify:
Spotify can charge 5-15 usd/month for artists to have access to an "artist area" that shows stats and allows to send out these messages
Spotify can charge artists more as usage goes up
Spotify can add a ticket-selling portal/partner for all these ticket sales