Having a live radio station. Where there are hosts who talk about what is happening right now but also play music. Instead of commercials on the radio, there will be advertisements. I am thinking of something like The Breakfast Club. Have hosts talking about what is happeneing in the Hip Hop world currently, host interviews and having songs rotate in. Could do a Radio Station each morning for 4 hours or so. Not limited to just hip hop.... have Pop Live radio stations, sports radio, country radio etc.. All these would be Hosted by Spotify. Especially given that current environment of the world, I imagine less people are listening to the radio.