I wanted to open up a thread as Spotify is one of the most important platforms to promote unknown artists. I have been trying everything I can and have figured out a few things that helped my artists get on some public playlists. My goal is to go through everything I tried and list what worked and what didn't. I would also like to hear everyones opinion on what else we can do.
WHAT DOESN'T WORK?
- Paying people on Fiverr and other websites to "promote" your track. These people are using bots and if someone is telling you they'll get you 5000-10000 listens for $5-$10, they can but they will be using bots. I have seen in the spotify analytics that the listen's are always from unknown sources and they get delivered all within a very short period. You might see 5000 listeners and 5200 streams. This is not real promotions.
- Using websites like themicco.com /etc and emailing 200 curators on their lists. These are people that are being bombarded by a ton of emails everyday. Out of 200 emails we sent, about a quarter bounced back because let's face it. UK Spotify curator or Sony playlist content manager doesn't have time to go through a million tracks.
WHAT IS WORKING?
- Submitting to playlist websites such as Songpickr, Indiemono, Soundplate, Daily Playlists/etc. I would only submit to playlists that are relevant to your song and I would submit more than one track. Don't give up. If you can get on 1 playlist out of 8-10 submissions, I see that as success. It is time consuming as **bleep** but hey.... The Dream is free but the hustle is sold seperately.
- Hounding my distributor for help to get on official playlists. This is one of the key things when picking a digital distributor. Yes you can go with Tunecore, CD Baby/etc but if you're with a major distributor. They help get your tracks on official Spotify playlists as well as some major label playlists. In my case, Fontana is my distributor and they are Universal's arm of distribution. Since they're making a percentage of my releases digitally, it's in their best interest to push tracks to official playlists.
- Now, this next task is a bit of a stalker strategy. I found some playlists searching through Spotify and websites that have search engines for playlists and made a list of 100 targeted independent curators that have 100-500 followers. I found about %60 them on facebook from their profile names and direct messaged them politely to see if they'd consider adding a song or two to their playlists. I was very surprised to hear that these people have never been approached by a label or an artist and they were more than happy to add the track to their playlist because they genuinely liked the tracks.
-Submithub submissions. Submithub has quite a few playlists that are accepting submissions. I was able to get on a handful of playlists through submithub. It's mostly $1 topitch to a playlist and they provide feedback. Having said that most of the playlists are EDM, Commercial and Pop based. If you're trying to push a blues rock artist or a jazz artist, you're going to find it frusturating as there are only a handful of playlists. Having said that, submit hub is still growing and I'd like to one day see Spotify have their own opt-in submission system for users with playlists.
- Last but not least, I started using this forum and responding to people asking for track suggestions for their playlists. Having said that you don't want to be spamming the community board. Only submit tracks when someone is asking for it and/or you genuinely think the person is really going to dig your track.
I am still learning and trying different things. I will keep updating this post as time goes by. I am hoping some of the community members share their success stories. Please let me know if there are any websites or tools that can help independent artists get on playlists and I will include them above.
I recently started promoting our latest release below. If you like, you can follow our progress. You can tell me what I'm doing wrong or lend a hand. I'm open to constructive criticism as well as suggestions. Thank you