What kind of consumer of "new" music are you?
Are you a 'single' consumer? Are you an album consumer?
Do you listen first the "trending" songs (most played) out in singles before an album considering them as the 'best'?
Do you prefer go deeper into an album, listen all the songs, make your own opinion of the quality of songs and create your own selection without care of what is trending?
Personally, as I dig new music all day long, I have to listen both : singles and albums. When it's a 'debut' single, there is 2 options (you like/you don't like) easy to select.
When a new artist has already one or several singles before, the option is to compare the new one with what he did before. If it's a debut album, usually (not always) there was a single before, if I liked it, then I listen the whole album and I select another song than the one already out in single.
When it's a well known artist with a new album, my process is the same, I listen the whole album (for some songs, I listen 10 sec. Its enough to decide to go further or to skip it) but for my selections I never chose a song already out before (there is 98% of chances that I selected it 2 or 3 months before), I always select a new one.
To be short : I am tired enough of the dictatorship of the "number of likes", "number of views", "number of plays", "number of numbers" ... :)
Your turn :)