The Spotify marketing team can build off of its 2016 year-end campaign and release topical/targeted tweets that summarize breaking US political news. For example, because the #AHCA didn't have enough votes to pass, share something about the uptick in the number of listens to Hamilton's "Cabinet Battle #1". Since politics is something you've delved into before ("Dear 3,749 people who streamed 'It's The End Of The World As We Know It' the day of the Brexit Vote. Hang in There."), why not build on that momentum and garner more press/grow your audience? Happy listening!