Premium Means No Ads. So WHY Podcast ads?

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Premium Means No Ads. So WHY Podcast ads?

Montesi
Music Fan

Plan

Premium

 

Country

USA

 

Device

iPhone 8

 

Operating System

iOS 13

 

My Question or Issue

I pay for my subscription. Every month for years now. The main reason I am a paid-for subscriber with Spotify is so I don't have to hear ads. As I have shifted my podcast listening from other providers to Spotify to bypass ads, both from the platform as well as integrated into the content.

 

I expect not to hear ads on Spotify. I understand there are ads woven into the actual content of the podcast itself, but for as big of a company and the amount of leverage Spotify has, I expect to not hear ads so long as I am paying for the service.

 

I reached out to Spotify and got this lazy, generic answer from Joy in Spotify Customer Support: “if you're hearing ads on podcasts using this Premium account. It's possible that the podcaster integrated that ads to their podcast content”. Thanks for breaking your back on that response.

 

I KNOW what the ads I’m hearing are. And I understand they can’t ask podcasters to export two versions, one with integrated ads and one without. What I expect from Spotify is to either implement metadata that tags the beginning and ending of ad segments and bypass them for us, Premium subscribers, or require podcasters to give metadata timecodes that Spotify can identify to bypass them AUTOMATICALLY.

 

Just to be clear, even if these identifiers are put into the content, I don’t want to have to pull my phone out to hit any sort of “skip ads” button. This is literally the ONLY reason users have Premium. So get rid of the ads. It’s actually very simple. And let’s not get started on how archaic it is to continually hit the “15sec forward” button to bypass the ads, first over shooting, then undershooting the duration of the integrated ad, only to have to make peace with hearing the last ten seconds of the ad. At that point it’s not servicing either party in the transaction.

 

It’s 2020. You are a huge company with a lot of leverage and a huge developer budget. I honestly can’t believe I’m even having to write this suggestion.

 

tl,dr - Spotify, I am a Premium member. You made a promise to me that if I became a Premium member, I wouldn’t hear ads. I’m hearing ads on podcasts. Integrated or not, I don’t care. You have the technology and power to fix it. So fix it. And make it automatic. It’s 2020.

Elena
Moderator

Hey @Montesi!

 

Thanks for posting about this on our Community!

 

We'll be happy to explain a bit more about this. Spotify gives the podcast hosts the option to choose if they would like to have a dynamic ad slot in their podcast.

 

You can find more info on this here. We understand that many of the creators that you're listening to seem to be using that option but that is not something Spotify can control - it's up to the individual podcast owners if they choose to have that type of ad in their content.

 

We see that you have posted an idea about changing that and it's marked as new which means that people can vote for it and show their support.

 

You can learn more about how ideas reach the right teams here.

 

Hope this explains the situation. We'll be here if you have any other questions. 

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