Did you know that in record companies there is a sector called R&D - (Research & Development)? The people who work in this area are experts in gathering relevant information about the market and competition. They need to stay tuned to trends and market evolution, especially today when things are super fast. I am part of this team, the phonographic strategists are responsible for developing strategies based on statistics for more assertive results. For you to start your R&D and get more right and less wrong, you can start using the 3As Diagnosis:
1 - (A) - Access - Having access to information
2 - (A) - Analysis - Analyze the indicators
3 - (A) - Action - Act, prepare an action plan
Today it is very easy to get this information like Spotify for Artists charts for example. You can also use the SWOT Matrix to analyze market indicators and the Business Model Canvas to develop your action plan. Artist, if you want to live 100% music, you need to think and act like a professional.
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