I can only speak for myself obviously but if this becomes true it makes it impossible for me to continue to use Spotify. I can see/understand the pressure and/or competition they are under but it just seems like such a drastic step.
The main problem I have with this is the price tag per month (10$), but I would be willing and able to pay something like half of that and still feel good about continueing to use Spotify. In my opinion, if the wanna squash the competition, they should not only strive to be better, but more importantly cheaper than them because I feel like spotify already has its name well established, so they have the numbers/people using, I just hope they don't scare most of them away with a 10 dollar price tag. :<
Well, so far I see only rumors, but also don't forget that Spotify has changed the rules for free accounts drastically since the start. Wouldn't be surprised to see more changes, and still more after those. I like the premium tier, have family so my kids can join. Students get it cheaper which I think is fair, but then, I teach at uni so maybe I'm biased 😉