I've noticed a serious ramping up of the advertisements Spotify plays. Seems like it's an ad every 2 or 3 tracks, whereas it used to be you could listen to an entire album and maybe only hear 1 or 2 ads. I'm not sure if this is more an effort to get people to sign up for Spotify Premium or simply a way to generate more advertising money. Regardless, it's super annoying and makes me want to go back to good ol' piracy as my primary way for listening to music.
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Hey there and thanks for your question :)
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Spotify pay to right holders. Every play is money for right holders and artists -- Spotify is legal service and artists and record labels are supported by Spotify payments. This way they can release more music and earn more money from streamings!
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