As Spotify continues to innovate and invest in providing listeners with greater value than ever before, including the best audio content and user experience, Spotify occasionally updates their prices. Spotify may also adjust our prices to reflect local macroeconomic factors and meet market demands while offering unparalleled service.
Spotify's committed to delivering the best audio content around the world, and are always working to bring users more original and exclusive content, a highly personalized experience, and powerful discovery tools.
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I am sure Spotify goes for the best for the entire world, universe and - it it is true, all the multiverse, but your answer seems more an ad than other.
Now, it is true I can suspend whenever I want, but - may be - I declined other offers before subscribing to Spotify. So, possibly, a more elegant way to increase prices would be to take into account when people subscribed.
However, that's not the point: is there a customer support service like, for example, on Amazon (and Amazon Music)?
I got a mail today, February 1, that they will increase the price from February 1. What kind of company is this? I have never in my life experienced a company that just increases their prices and demand new price on the very same day. I am very disappointed.