I love this service. My wife and I are both premium subscribers. I really hate being tied down to an archaic service like iTunes, but for my kids, I really have no choice. I would happily pay for more premium subscriptions for my kids to have their own Spotify accounts if there was a way I could make sure explicit songs are blocked. I dont care if this is a free feature, I am happy to pay for it. Until it exists or my kids get a lot older, its money you are leaving on the table Spotify. I have to think I am not the only parent who would be happy to pay for this. Seems easy enough to implement, so why not make it another reason to go premium?