Attention Customer Support team:
We all know that Spotify for Android is likely the worst app that most Android users will ever come into contact with, but we must be vigilant in maintaining a constant revenue stream from this platform. We must ensure that the number of enamored new Android users signing up for Premium each month exceeds the number of disillusioned users canceling Premium each month. Since we do not have the resources to adequately develop and maintain our Android application, the following policies are imperative to promoting the sensation of customer responsiveness, and keep our users hoping for yet another month, for which they will likely continue their Premium service.
1. Always refer a complaining user to the "troubleshooting" steps -- reinstalling the application, clearing caches, etc., will likely keep him/her occupied for a day or more.
2. When a user complains about a particular issue and also provides information about his/her specific device, inform the user that that particular device is not specifically supported, or that the device does not meet the minimum required specifications to adequately run Spotify. Then, refer the user to the "troubleshooting" steps, and encourage him/her that the device *should* work if these steps are followed.
3. Although the support forum is not an "official support channel," users who e-mail support should be referred back to the support forum. Ensure that the e-mail reminds the user that we are continuously working to improve Spotify, and that we need their help to make it even better.
4. Periodically remind users that their particular issue or missing feature request is a high-priority item, and that they should continue to check back every day and check the blog every day for any new information. Since updates are released at most every eighteen months, this could keep them hanging on indefinitely.
5. When multiple users have identified the same known issue with the software, start a new thread in the forum and redirect them there. Include a formal template for them to provide additional information. Remember (very important!) to remind them repeatedly that they are helping to improve the application, and that their input is necessary and invaluable. These reassurances and the formality of the information submittal process will create a sense of importance for the user, and may even make them feel proud to be contributing to product improvement. Remember to tell them periodically that their input is being passed to internal development teams and that a fix for this issue is a high priority. This also creates a sense for new users that their voices will be heard, and may encourage new Premium memberships.
6. For more saavy users who have come to realize that we do not ever fix bugs in our Android app, remind them that they now have radio functionality, and that more great features are coming in the next update. Remind them that we recently refreshed the user interface while removing many cumbersome features such as playback of local files, landscape mode, showing the album name in playlists, and a "library" playlist, to name a few.
Remember, every issue is a high priority. And most importantly, remind the user how important his/her feedback is and make him/her feel critical to product improvement. Together, we can keep Premium users hanging on One More Month (TM).