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Request for Sensitivity in Content Recommendations for Ukrainian Users

Request for Sensitivity in Content Recommendations for Ukrainian Users

Dear Spotify,

 

I am writing to address a concern that has significant cultural and emotional implications for many of your users, particularly in Ukraine. As you are aware, the ongoing imperialistic russian war in Ukraine, has had profound and painful effects on the lives of millions of Ukrainians. The war, marked by severe trauma, loss, and displacement, has deeply impacted the Ukrainian people's relationship with Russian language and culture.

 

In this context, a lot of Ukrainian users of Spotify have reported the platform's algorithm frequently recommending Russian content. This includes users who have not previously engaged with such content or have actively avoided it. For many, the Russian language has become inextricably linked to the suffering and anguish caused by the russians. Consequently, encountering Russian content on a platform intended for entertainment and relaxation can be distressing and triggering.

 

While I recognize Spotify's commitment to offering a diverse range of content to its global audience, I believe it is crucial to consider the unique and sensitive situation faced by Ukrainian users. To address this, I propose the following solutions:

  1. Opt-Out Feature for Specific Content: Implement a feature allowing users to opt out of content from specific languages or regions. This will enable Ukrainian users to avoid Russian content and create a more comfortable and personalized listening experience.

  2. Sensitive Content Recommendations: Enhance the recommendation algorithm to be more sensitive to the geopolitical context. This could involve reducing the frequency of Russian content suggested to users in Ukraine or those who have a history of engaging with Ukrainian content.

  3. User Feedback Integration: Incorporate user feedback mechanisms to understand and adapt to individual preferences, especially in regions experiencing conflict or tension.

I understand that music and podcasts are universal languages that transcend borders and conflicts. However, in times of turmoil and strife, the cultural and linguistic nuances become more pronounced and carry a deeper significance. My request is not about limiting cultural exchange but about providing a safe and considerate listening environment for all your users, respecting their emotional and cultural contexts.

I hope Spotify will consider this request seriously and take steps to ensure its platform remains a source of comfort and enjoyment for everyone, regardless of their geopolitical situation.

Thank you for your attention to this important matter.

 

UPD

To everyone who’s commented along the lines of, “You can’t expect Spotify to get rid of an entire language of music just because it offends you. With that logic, they should remove every language that has caused harm to anyone”: please read the post carefully.

We are simply asking for an option that allows users to configure languages they prefer not to hear. This does not mean we are asking Spotify to remove that content from the platform altogether.

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Recently I liked a new Ukrainian artist whose songs are all in Ukrainian and right after that my recommendations are flooded with russian language songs which I find traumatic since a some of my friends’ families were either tortured or imprisoned in russian POW camps or illegally detained because they live in their homes that were later occupied by russians. I would like an option to opt out from this language altogether, and I wish my friends had that option too. They have suffered enough.

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