Every artist dreams of being successful, but being successful doesn't mean it will last long, every product has a life cycle and you artist is no different. Today, your music could be at the top of the charts, the media focused on you, your video blazing on YouTube, and tomorrow, no one else remembers your name.
In order for this not to happen, you need a planning cycle that great artists know well and is usually done in 5 phases that are:
1- Career planning. Design each phase of your career, from its launch to the turn of the campaign.
2- Business planning. Create a unique business model, focus your art on innovation and differentiation. Get out of the same.
3- Product planning. Make songs that express your truth, innovative shows that are more than just a musical performance.
4- Communication planning. Develop a good marketing strategy, learn about communication management and Label Marketing.
5- Continuity planning. What the market calls: PC (Continuous Process), developing the ability to start and finish a project, thus, staying in evidence.
Artists like: Gusttavo Lima, Luan Santana, Jorge & Matheus, Anitta, Ludmilla, Sorriso Maroto, Jota Quest, Lulu Santos, Zeca Pagodinho, Maroon 5, The Rolling Stones and Elton John know how to do it very well, all these artists are good in this cycle planning, understand that today the market is more competitive than ever. So if you're going to enter and establish yourself in the market, you have to be like these artists. Always plan and always cherish innovation.
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