Why did spotify stop merging artist and user accounts?

[7thResonance]

Plan

Premium

Country

Device

Laptop MSI GL65

Operating System

Windows 10

My Question or Issue

So, Spotify stopped merging accounts. So my friends have to follow both my accounts (user and artist). How do you manage playlists? will this merging feature be back?

Thank you.

[Maxim · Accepted solution]

Hey @7thResonance ,

Thanks for reaching out.

As far as I know, Spotify stopped doing this because it's technically no longer required when verifying artist pages, due to the launch of the Spotify for Artists platform.

You can learn how to feature playlist(s) on your artist page at https://artists.spotify.com/faq/profile#How-to-add-an-artist-playlist.

Hope this helps 🙂