Surely you guys pay attention to what I listen to. It skews heavily towards the Replacements, the Faces, Led Zepplin, Elvis Costello, the Who, Rod Stewart, Chuck Berry, etc. In short: I'M OLD!!! Given that listening history, why on earth would you play me an ad for Desserts by Cazzette? Get your data scientists on the ball and make your targeting algorithm better! And while we're at it, get off my lawn!