Social Media

[SpotyThrowbacks]

I've got a blog geared towards Spotify. My question is, why does it seem like various social medias, such as FB and twitter users are so anti-spotify? Despite articles I've read about Spotify's user growth, it seems like people on social media don't want to have anything to do with Spotify. Why? (no copy & paste please)

[LawryPopson]

Hi,

Maybe I'm not the best person to answer this because I don't work with social media and I'm not an expert on it, but this subject seems interesting. To be honest I have a little doubt that is that true. Would be nice to have some examples of this kinds of situations. I don't believe that normal facebook or instagram users are against spotify. Why they would be? If its about influencers who are against spotify then it might be related to the fact that they are working on a different platform so Spotify is kind of their competitor. But actually this also feels a bit far-fetched.

Thank you anyway for an interesting subject. I also admit that I don't have any actual data about this.

[SpotyThrowbacks]

I find it mind blowing how people like you start off your answer with "I'm not an expert," and yet end your comment with conviction such conviction, as if you are an expert, simply because of what you believe. If there were no anti-spotify sentiments on social media, I would have never posted this question.

[LawryPopson]

Well..sorry about that. I didn't mean to do any convictions. You asked a question and I told my thoughts about it. I thought that it was what you wanted, but apparently I was wrong? If you read my previous post again, you should see that I didn't say that my opinion is the absolute truth. You instead seem to think your own opinion as the truth and instead of discussing about this or giving the examples I asked, you just decide to repeat that you are right, because otherwise you would not have posted your question. Maybe you are right, but you are not bringing it up very convincingly at the moment.

[SpotyThrowbacks]

"Convincingly," sort of implies again without knowing, that you know you know. It would not take you long to see anti-spotify sentiments on FB for example. many FB group moderators literally delete post that include spotify links. The only links people respond to are youtube links. Groups that are spotify specific are spam based. There's only one FB group for spotify (out of 100s) that is legitimate, and unfortunately it's hasn't been active since early 2020. If Spotify's active user base (both paid and free combined) are in the ball park of 300 million, then the anti-spotify attitude should not exist so heavily. The same is true for twitter. I notice a significant drop in followers once I start posting spotify links. Actually, the same is true for Apple links. Perhaps there are billions of people who still reject the idea of paying for music and supporting artists.

[LawryPopson]

Thank you, this is exactly the kind of concrete information I missed before. I still don't know why you assume that I think without knowing to know something when I have repeatedly stated that I don't have any actual knowledge about this subject. 

If I return to the topic itself, one reason why social media users are not so excited about spotify might be  the difference in user volumes between spotify and youtube.

There are over 2 billion youtube users and "only" over 400 million Spotify users. 

There are about 1.**bleep** billion users in facebook and about 1 billion users in instagram. I think that it is possible that almost everyone in social media are using also youtube alongside other platforms. While less than half use spotify. I think this is at least somehow related to why users aren’t interested or like Spotify links at all.

The reason why youtube has so much more users is probably because it was founded before spotify. I think People often want to identify themselves with a product that is so to speak original. 

They may see competitors of their beloved product as enemies. Slightly similar anger may occur in sports and music.

Of course, on youtube you can watch videos and you may not need audio for this. This may make it easier for users to click on youtube links. If they are using facebook for example at their workplace.

[SpotyThrowbacks]

And all your number very good and very VALID points. On the other hand, as I reflect on this topic/issue, I realize that this may be more complicated than I realize. As I personally never viewed or perceived YouTube as a legitimate music service. And I just don't know how to process this in my brain. As a music blogger myself, every single popular music blog I've hunted down, about 75-80% of them use spotify to share their music. Sometimes they use both spotify or YouTube. I've never encountered any serious music blog (with lots of daily visits) using Apple, Deezer, SoundCloud, or even Tidal. It's almost a given they'll use spotify or YouTube.

Having said that, I can't rap my head around way a FB group owner would delete posts that are anything but YouTube. Or Twitter user un-following people who use spotify. This behavior/mindset is illogical.

If someone is a serious music lover, and they're always looking for new music, I would think that person wouldn't care what platform that music is on. They'd listen to it anyway just to see if it sounds good.

[LawryPopson]

I agree with you.  It is a shame if a song won't  get heard because it is on the wrong platform. On the other hand, I have to admit that if I would get a link to the song which would be only in Deezer or in Apple music, I probably would not click that link. Not because I'm against those platforms but because I'm lazy. I'm not entirely sure about this but I think you have to create an account to those services that you can use them, even if they would be free. So if the song is not very very interesting to me, then I just don't feel to take effort for creating an account to that service. Maybe this is why some youtube users don't feel to take that effort either for spotify. This is actually again one benefit for youtube. You don't have to create an account to watch videos or listen to music. You just have to click that link and you are good to go. Ofcourse spotify is much more handy for listening music. User interface is much better for that purpose. But if you want to present new music, then maybe youtube is best for it. This is just speculation. Before this conversation I have always thought that spotify is ofcourse that application where you share the link when you introduce a new song.

[SpotyThrowbacks]

LOLOLOL At least you're being honest in regards to being lazy. I admit it, I can be like that too. Hover, usually I'm like that when I'm being bombarded with commercials. Youtube as gotten ridiculous, now they're pumping 2 commercials per song. **bleep**! I'll tell you one thing, the haters may hate spotify, but spotify will give you 20-30 minutes of uninterrupted play for free users (and even that they complain). I haven't experienced too many streaming services that require sign up. Even Crackle doesn't do that. A FB group owner actually told me that once. He said he hated spotify because "it makes you login every time." But in reality, that's bull; because most browses remember passwords and the app remembers passwords. So, he was an **bleep**. Unless he had his PC's security on ultra high, he was just exaggerating.

Spotify is just better made for hardcore music fans. No other app allows us to create folders to organize our music even further. Youtube is just a hot boiling bowl of mess.